Producer · DFW/ East Dallas
Go Hard Entertainment
Giving. Opportunities. Helping. Another. Reach. Dreams.
- Hip-Hop
- Southern Soul
- Street Gospel
- Mr. Metroplex
Production reel
Press
Highlights
- Founded in 1988, the label is widely recognized by regional media as a pioneer and architect of independent street music in the DFW
- Founder Alphonso Lutrell Thomas Jr. (Go Hard Black) has earned the respected title of "Mr. Metroplex" across Texas hip-hop culture.
Bio
Go Hard Entertainment Inc. is an independent record label and media production company based in Dallas, Texas. Founded in 1988 by Dallas hip-hop pioneer Alphonso Lutrell Thomas Jr. (widely known as Go Hard Black), the company has operated for over 30 years with a mission centered around the acronym G.O.H.A.R.D.: Gaining Opportunity, Helping Another Reach Dreams.
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The label serves as a full-service creative engine for the Dallas-Fort Worth (DFW) underground music scene. It specializes in scouting undiscovered talent, providing affordable studio recording sessions, and delivering full-scale media production—including high-quality hip-hop beat packs and professional music video production. Driven by the vision of becoming a major label, Go Hard Entertainment continues to establish itself as a cornerstone of Texas hip-hop culture.
Press photos
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Creator EPK
Go Hard Entertainment
Producer · Mr. Metroplex